As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.
The societal marketing concept holds that the task of any organisation is to identify the needs and wants of the target market and deliver the desired satisfaction in an effective and efficient manner, so that the long term well-being of the consumers and the society is taken care of. In case any business activity encourages pollution, deforestation, storage of resources, population explosion, then its benefits can not be justified. As marketing manager of a big hotel located at an important tourist destination certain care need to be taken regarding environment.
(i) Proper drainage facility
(ii) In-built plant for re-cycling the waste
(iii) Solar geysers to be used
(iv) Rain water harvesting
(v) proper maintainance of greenery-lawns, parks, gardens
(vi) CNG based vehicles to be used to provide transport facility to the guests.
What do you mean by realignment of product portfolio? Illustrate this from the case above.
What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.
What is the marketing concept? How does it help in the effective marketing of goods and services?
How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.
What is marketing? What functions does it play with process of exchange of goods and services? Explain.
What do you mean by ‘Channels of distribution’? What functions do they play in the distribution of goods and services? Explain.
Identify the four market segments that Nokia plans to address as per the news report above.
Discuss the role of intermediaries in the distribution of consumer non-durable products.
As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.
What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?
What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.
Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.
What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
What are the factors affecting determination of the price of a product or service? Explain.