What are the limitations of a advertising as a promotional tool? Enlist.
Following are the limitations of advertising
(i) Less forceful (ii) Lack of feedback
(iii) Inflexibility (iv) Low effectiveness
What do you mean by realignment of product portfolio? Illustrate this from the case above.
What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.
What is the marketing concept? How does it help in the effective marketing of goods and services?
How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.
What is marketing? What functions does it play with process of exchange of goods and services? Explain.
Identify the four market segments that Nokia plans to address as per the news report above.
What do you mean by ‘Channels of distribution’? What functions do they play in the distribution of goods and services? Explain.
As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.
Discuss the role of intermediaries in the distribution of consumer non-durable products.
What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?
What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.
Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.
What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
What are the factors affecting determination of the price of a product or service? Explain.