business studies - marketing

Class 12 - Business Studies

Marketing

Q&A
Question:

Product is a bundle of utilities. Do you agree? Comment.

Answer:

Yes, product is a bundle of utilities, which is purchased because of its capability to provide satisfaction of certain need. A buyer buys a product or service for what it does or service for what it does for her or the benefits it provides. There can be three types of benefits, it provides to a customer (i) functional benefits (ii) psychological benefits and (iii) social benefits, e.g., the purchase of a motorcycle provides functional utility of transportation, but at the same time satisfies the need for prestige and
esteem and provides social benefit by the way of acceptance from a group, by riding it.



--- >>>

Questions and Answers


Marketing - Questions
1.

Explain the advantages of branding to marketers of goods and services.


Answer
2.

List the characteristics of a good brand name.


Answer
3.

What is the societal concept of marketing?


Answer
4.

Enlist the advantages of packaging of a consumer products.


Answer
5.

What are the limitations of a advertising as a promotional tool? Enlist.


Answer
6.

List five shopping products purchased by you or your family during the last few months.


Answer
7.

What is marketing? What functions does it play with process of exchange of goods and services? Explain.


Answer
8.

Distinguish between production concept of marketing.


Answer
9.

What are industrial products? How are they different from consumer products? Explain.


Answer
10.

Distinguish between convenience product and shopping product.


Answer
11.

Describe the functions of labelling in the marketing of products.


Answer
12.

Explain the factors determining choice of channels of distribution.


Answer
13.

Explain briefly the components of physical distribution.


Answer
14.

Define advertising, what are its main features? Explain.


Answer
15.

Discuss the role of ‘Sales Promotion’ as an element of promotion mix.


Answer
16.

What is the marketing concept? How does it help in the effective marketing of goods and services?


Answer
17.

What is marketing mix? What are its main elements? Explain.


Answer
18.

How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.


Answer
19.

What do you mean by ‘Channels of distribution’? What functions do they play in the distribution of goods and services? Explain.


Answer
20.

Explain the major activities involved in the physical distribution of products.


Answer
21.

‘Expenditure on advertising is a social waste’ Do you agree? Discuss.


Answer
22.

Distinguish between advertising and personal selling.


Answer
23.

As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.


Answer
24.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.


Answer
25.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.


Answer
26.

What is the basis of classification of the market used by the company?


Answer
27.

What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?


Answer
28.

List the characteristics of convenience products.


Answer
29.

Product is a bundle of utilities. Do you agree? Comment.


Answer
30.

Discuss the role of intermediaries in the distribution of consumer non-durable products.


Answer
31.

Define Marketing. How is it different from selling? Discuss.


Answer
32.

What are the factors affecting determination of the price of a product or service? Explain.


Answer
33.

Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.


Answer
34.

What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products.


Answer
35.

Identify the four market segments that Nokia plans to address as per the news report above.


Answer
36.

What do you mean by realignment of product portfolio? Illustrate this from the case above.


Answer
37.

Identify the points that can be highlighted in marketing campaigns for each segment.


Answer
38.

Products is a mixture of tangible and intangible attributes. Discuss.


Answer
39.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.


Answer
General Knowledge Quiz
3001 Bizarre Facts
Dictionary
Elementary English Grammar Test
Standard English Grammar Test
Advanced English Grammar Test
Daily English Quiz
English Test
Grammar Examination
ESL / EFL Test
Grammar Test
Antonyms
Synonyms
Homonyms
Vocabulary Examination
Word Analogy
Vocabulary Flashcards
Idioms
Idioms Quiz
Quantitative Aptitude Test
iQ Quiz Game
Verbal Reasoning Quiz - Mind Game
English Question Answer
Vocabulary Game 1
Vocabulary Game 2
Scramble Word Game
Common Mistakes
Confusing Words
Basic English Usage
English Grammar
Prepositions
English Phrases
Learn English
Word Game
Interview Questions and Answers
Educational Quiz Games