Business Studies

Controlling

Question:

Explain the importance of controlling in an organisation. What are the problems faced by the organisation in implementing an effective control system?

Answer:

Control is an indispensable function of management. Without control the best of plans can go away. A good control system helps an organisation in the following way
(i) Accomplishing Organisational Goals
The controlling function measures progress towards the organisational goals and brings to light the deviations. If any, and indicates corrective action. It thus, guides the organisation and keeps it on the right track so that organisational goals might be achieved.
(ii) Judging Accuracy of Standards
A good control system enables management to verify whether the standards set are accurate and objective an efficient control system keeps a careful check on the changes taking place in the organisation and in the environment and helps to review and revise the standards in light of such changes.
(iii) Making Efficient Use of Resources
By exercising control, a manager seeks to reduce wastage and spoilage of resources. Each activity is performed in accordance with pre-determined standards and norms. This ensures that resources are used in the most efficient and effective manner.
(iv) Improving Employee Motivation
A good control system ensures that employees know well in advance what they are expected to do and what are the standards of performance on the basis of which they will be appraised. It, thus motivates them and helps them to give better performancer.
(v) Ensuring Order and Discipline
Controlling creates an atmosphere of order and discipline in the organisation. It helps to minimise dishonest behaviour on the part of the employees by keeping a close check on their activities.
(vi) Facilitating Co-ordination in Action
Controlling provides direction Jo al! activities and efforts for achieving organisational goals. Each department and employee is governed by pre-determined standards which are well co-ordination with one another. This ensures that overall organisational objectives are accomplished.
Although controlling is an important function of management. It suffers from the following limitations also
(i) Difficulty in Setting Quantitative Standards  Control system loses some of its effectiveness when standards cannot be defined in quantitative terms. This makes measurement of performance and their comparison with standards a difficult task. Employee morale, job satisfaction and human behaviour are such areas where this problem might arise.
(ii) Little Control on External Factors  Generally an enterprise cannot control external factors such as government policies, technological changes competition etc.
(iii) Resistance from Employees  Control is offer resisted by employees. They see it as a restriction on their freedom. For instance, employees might object when they are kept under a strict watch with the help of Closed Circuit Televisions (CCTVs).
(iv) Costly Affair Control is a costly affair  as it involves a lot of expenditure, time and effort. A small enterprise cannot afford to install an expensive control system. It cannot justify the expenses involved. Managers must ensure that the costs of installing and operating a control system should not exceed the benefits derived from it.

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Controlling

Q 1.

‘An effort to control everything may end up in controlling nothing’. Explain.

Q 2.

Discuss the relationship between planning and controlling.

Q 3.

Following are some behaviours that you and others might engage in on the job. For each item, choose the behaviour that management must keep a check to ensure an efficient control system.
1.Biased performance appraisals.
2.Using company’s supplies for personal use.
3.Asking a person to violate company’s rules.
4.Calling office to take a day off when one is sick.
5.Overlooking boss’s error to prove loyalty
6. Claiming credit for someone else’s morn.
7. Reporting a violation on noticing it.
8. Falsifying quality reports.
9. Taking longer than necessary to do the job.
10. Setting standards in consultation with workers.
You are also required to suggest the management how the undesirable behaviour can be controlled.

Q 4.

Planning is looking ahead and controlling is looking back comment.

Q 5.

Explain how management audit serves as an effective technique of controlling.

Q 6.

A company M limited is manufacturing mobile phones both for domestic Indian market as well as for export. It had enjoyed a substantial market share and also had a loyal customer following. But lately it has been experiencing problems because its targets have not been met with regard to sales and customer satisfaction. Also mobile market in India has grown tremendously and new players have come with better technology and pricing. This is causing problems for the company. It is planning to revamp its controlling system and take other steps necessary to rectify the problems it is facing.

1. Identify the benefits the company will define from a good control system.

Q 7.

Explain the techniques of managerial control.

Q 8.

Write a short note on budgetary control as a technique of managerial control.

Q 9.

Give the steps in the control process that the company should follow to remove the problems it is facing.

Q 10.

What techniques of control can the company use?

Q 11.

Explain the meaning of controlling.

Q 12.

Explain the various steps involved in the process of control.

Q 13.

Explain the importance of controlling in an organisation. What are the problems faced by the organisation in implementing an effective control system?

Q 14.

How can the company relate its planning with control in this line of business to ensure that its plans are actually implemented and targets attained?