Business Studies

Marketing

Question:

What is the basis of classification of the market used by the company?

Answer:

SEC Socio-Economic Class, usage and lifestyle.

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Marketing

Q 1.

What do you mean by realignment of product portfolio? Illustrate this from the case above.

Q 2.

List five shopping products purchased by you or your family during the last few months.

Q 3.

List the characteristics of convenience products.

Q 4.

Explain the factors determining choice of channels of distribution.

Q 5.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.

Q 6.

Identify the points that can be highlighted in marketing campaigns for each segment.

Q 7.

Discuss the role of ‘Sales Promotion’ as an element of promotion mix.

Q 8.

What is marketing mix? What are its main elements? Explain.

Q 9.

What is the marketing concept? How does it help in the effective marketing of goods and services?

Q 10.

How does branding help in creating product differentiation? Does it help in marketing of goods and services? Explain.

Q 11.

What is marketing? What functions does it play with process of exchange of goods and services? Explain.

Q 12.

Identify the four market segments that Nokia plans to address as per the news report above.

Q 13.

What do you mean by ‘Channels of distribution’? What functions do they play in the distribution of goods and services? Explain.

Q 14.

Distinguish between advertising and personal selling.

Q 15.

As marketing manager of a big hotel located at an important tourist destination, what societal concerns would be facted by you and what steps would you plan to take care of these concerns? Discuss.

Q 16.

Discuss the role of intermediaries in the distribution of consumer non-durable products.

Q 17.

Explain briefly the components of physical distribution.

Q 18.

What are the different considerations in the mind of consumers of each segment while purchasing mobile phones as given in the above case?

Q 19.

Enlist the advantages of packaging of a consumer products.

Q 20.

What information is generally placed on the package of a food product? Design a label for one of the food product of your choice.

Q 21.

List the characteristics of a good brand name.

Q 22.

What is the basis of classification of the market used by the company?

Q 23.

Define advertising, what are its main features? Explain.

Q 24.

Describe the functions of labelling in the marketing of products.

Q 25.

Distinguish between convenience product and shopping product.

Q 26.

What is the societal concept of marketing?

Q 27.

Suppose you are the marketing Vice President of an insurance company, planning to design a new mediclaim policy for senior citizens. What information would you like lo collect to perform this task and how will, you collect such information? Discuss.

Q 28.

Products is a mixture of tangible and intangible attributes. Discuss.

Q 29.

Product is a bundle of utilities. Do you agree? Comment.

Q 30.

Explain the major activities involved in the physical distribution of products.

Q 31.

What shopping products have been purchased by you/your family in the last six months? Make a list and specify what factors influenced the purchase of each of these products.

Q 32.

Explain the advantages of branding to marketers of goods and services.

Q 33.

What are the limitations of a advertising as a promotional tool? Enlist.

Q 34.

‘Expenditure on advertising is a social waste’ Do you agree? Discuss.

Q 35.

For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.

Q 36.

Distinguish between production concept of marketing.

Q 37.

What are the factors affecting determination of the price of a product or service? Explain.

Q 38.

Define Marketing. How is it different from selling? Discuss.

Q 39.

What are industrial products? How are they different from consumer products? Explain.