ppc

Interview Questions and Answers

PPC

Question:
How can you Improve Conversion Rates?
Answer:

Creating and testing campaign with different keywords and choosing that perform well

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PPC - Questions
1. How many adgroups can I run under one campaign?
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2. Whats the best way to decide what ad wins in a test?
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3. What is Your Desired Cost per Conversion?
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4. What is CTR?
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5. How do you differentiate paid search programs of Google, MSN and Yahoo?
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6. What are Your Goals for PPC?
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7. How to achieve good CTR?
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8. What happens when
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9. How many ads should I have in every ad group?
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10. How many keywords should I have per ad group?
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11. Does Quality Score matter?
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12. I increase my QualityHow do Score?
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13. What are Your Key Products and Services?
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14. Based on which Google places ads in first place?
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15. How many campaigns can I run in one adwords account?
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16. How much characters can I place in one ad?
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17. What is Page rank? Explain it?
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18. Why I need to go for adwords for PPC?
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19. What is the difference between search engine marketing and Internet marketing?
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20. How do you manage large set of keywords (hundred thousand to millions)?
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21. Describe the structure of a Google AdWords paid search campaign
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22. Expand keywords using various tools
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23. When do you conclude an ad test?
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24. Should I have different match types in different ad groups, campaigns?
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25. How often do you add negative keywords to an account?
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26. Should I bid on competitor
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27. The CPC on my best keywords continues to go up. Why?
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28. How can you Improve Conversion Rates?
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29. What is your strategy on geo-targeting ads?
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30. How do I know if conversion tracking is working correctly?
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31. Does Google display network work?
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32. Are There any Specific Offers You
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33. Whats a Good Time to Hold a Recurring Meeting?
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34. What is Quality Score?
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35. How do you respond if your client
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36. Whats your take on bidding for competitor
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37. Who is Your Primary Target Audience?
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38. What Conversions are you Measuring, and How are You Measuring Them?
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39. What is PPC?
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40. If we rank high on our brand terms in organic results, do we need to rank well on paid search?
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41. How do I reduce costs of my paid search campaigns?
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42. IS PPC effective advertisement for search engine rankings?
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43. How do you describe building your keyword list?
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44. How many ads can I run per adgroup?
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45. Which companies are offering PPC advertisement?
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46. Do Product Listing Ads work?
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47. Whats your methodology in creating ad copies?
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48. What is Quality Score and how does it affect your work as paid search specialist?
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49. What tools do you use for keyword research?
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